Sustainable Growth is a continuous adjustment path aiming to meet the needs of the present, without depriving future generations of their necessary resources.

Here, at Electra Hotels & Resorts this is interpreted as follows:

People to people.

It is a matter of ethical principles and of corporate approach: profit maximization cannot be the sole purpose of a business.

A healthy organizational culture is reflected in the prosperity of its human resources, the strengthening of social structures and the safeguarding of the natural environment.

Electra Hotels & Resorts faithfully adhere to the anthropocentric function and the basic principle of Sustainable Growth: every flowering fruit returns as a vital seed for the partner, the community, and the environment.

Sustainable Growth, for Electra Hotels & Resorts, is symbolized as a deeply rooted tree with three branches in full bloom.